With all the hype about new top-level domains (TLDs) entering the market late this year and early in 2014, it can be easy to lose sight of the fact that most people still prefer to register new domains under the dot-com and dot-net TLDs. In fact, about 83% of the domains we host are either dot-coms or dot-nets. And there’s good reason for this: they are still the most widely-recognised TLDs out there, considering they have been around since 1985. That’s almost thirty years!
While some people — mostly people advocating use of less known TLDs — talk about domain depletion in dot-com and dot-net, we register new domains for clients in these name spaces every month. The fact is, domain names based on company names and/or locations are and will continue to be available to imaginative business owners. Besides, even though you might sell widgets, widgets.com isn’t necessarily the best domain for you; it may very well be widgetsgalore.com (reflecting your full company name), or widgetsvancouver.com (reflecting your location and market). Many of our clients register more specific domains like these as they better identify who they are and the markets that their companies serve.
If you’d like help selecting and registering a new or additional domain for your business, get in touch and we’ll be happy to help you.